iOrchestra: Full Report
Focused across the South West Peninsula region of the UK (Torbay, Plymouth and Cornwall), iOrchestra sought to engage new audiences with the world of a symphony orchestra using a variety of digital, live concert and participation projects that attracted over 121,000 visitors across 26 weeks across 2014 and 2015.
iOrchestra was underpinned by a set of key audience development principles (developed in collaboration with Rachel Escott Audience Development) that encouraged visitors, many of whom had no previous experience of an orchestra, to curate their own journeys through a relationship with iOrchestra. Moreover, iOrchestra aimed to reposition the value and profile orchestral music plays within the region’s wider cultural offer, and strengthen the framework from which future work can be developed. The Philharmonia commissioned three evaluation reports on iOrchestra which are available below for download:
iOrchestra is grateful to the following funders for their support