Vacancies

Head of Marketing

The Philharmonia is looking to appoint an experienced and innovative Head of Marketing to lead on the day to day running of marketing and communications for all Philharmonia activity. With a proven track record of achieving high sales targets, applicants must be knowledgeable and passionate about classical music and the arts sector in general, with a keen interest in bringing the artform to wider audiences.

Centred around the annual concert season, this role will be responsible for the strategic development and execution of campaigns that drive sales and engagement for a varied programme of concerts. With a strong focus on growing audiences and increasing ticket sales and income across the season at the Royal Festival Hall, and across all regional and international residency venues and festival. Connecting to the audience development strategy, the successful candidate will have a progressive approach to marketing – reaching new audiences where they are, through innovative campaigns, which have a strong focus on digital channels, tracking and data capture.

Key Responsibilities

• Create the annual marketing and comms strategy for each season at the RFH and in the residencies
• Work with the Dir. of Marketing & Comms to build on the audience development strategy – set new goals for engagement and diversification, and strategies that deliver significant audience growth
• Create a brand partnership strategy – work with a minimum of ten partners to grow reach and brand awareness, from the likes of Classic FM to high street retailers
• Create an annual season campaign planner – lead on the execution and implementation of the strategy across the full marketing mix, ensuring that campaigns are delivered to a very high standard, on time and tracked throughout
• Specific focus on digital marketing campaigns – from the creation of assets and target audience through to conversion tracking and optimisation
• Brief external partners on campaigns and requirements – PR agency, brand and design agency, ticketing partners, press contacts, copywriters, research partners
• With the Senior Data & Audience Insight Manager, create at least five automated customer journeys and comms (email, direct mail…), maximising Tessitura functionality
• Overhaul the website to create a new look and feel, and user navigation for the 80^th anniversary season, with an integrated SEO and Paid Search strategy (utilising the Google Grant)
• Manage the department marketing budget, ensuring activity is delivered against budget with maximum efficiency
• Support the Development department with pitches and proposals for funders and applications – with a focus on creativity and innovation
• Attend concerts at the RFH and at residencies on a rota basis

Read the full job description here